Built to Be one of the Quickest in Quick Service.
One product nobody else makes. A kitchen that opens in 25 minutes.
Why Customers Come Back
Maximum bang for your buck
One product nobody else makes. A kitchen that opens in 25 minutes. Nearly 20 years of lines out the door, $0 on paid marketing. Now it’s your turn to bring the tot-wrap to the next college town.
Almost Too Big
Prices are extremely competitive, and the wraps are filling. They’re packed with protein, not padded with lettuce or rice.
Built to Travel
Wraps hold for long periods of time, which makes them ideal for delivery and catering. Customers have been known to save half for tomorrow’s breakfast.
Allergen Friendly
The menu is health department and food allergen friendly. If it’s a concern, it’s not on the menu.
Easy to Train
The menu is simple enough that high school employees excel at every part of running a shift.
Where it Wins
Anywhere speed, value and late hours matter
- College Towns - Late-night volume, game days and delivery. The market the concept was built in.
- Blue Collar Communities - A filling meal at a fair price, served fast and consistently. Daily regulars, not occasional visits.
- Familis & Students of All Ages - DeWitt, opened in 2025, took the concept outside a campus market to a neighboring town.
The College Customer
Hungry, late and ordering in
$78B
Spent by U.S. college students on food and groceries each year
$410
Average monthly spend per college student eating off campus
10%+
Annual growth in late-night sales at limited-service restaurants since 2021
86%
Of Gen Z order takeout at least once a week
Sources: Education Data Initiative, Average Cost of Food per Month for a College Student (2026); Santiago & Company, Top Restaurant Industry Trends for 2026; RMS Q2 2026 Consumer Report.
Built Lean
A small crew. A small box.
1
A Two-Person Crew
Two good employees can run the line on a busy shift. Staffing flexes by daypart instead of a flat headcount all day.
2
Pre-Made Tortillas
No proofing, no baking and no extra equipment. Pre-made tortillas save a ton of space in the kitchen.
3
900 Sq Ft Minimum
Locations can fit into a space as small as 900 square feet, including sites that other food concepts could not make work.
4
Four Core Items
Grilled chicken, chicken tenders, tater tots and tortillas make up half of distributor purchases, which gives good bargaining power on the main food items.
The Conrad’s System™
Three Revenue Channels
A short, tortilla-first opening prep, a grill-line layout built for speed and a staffing model that flexes by daypart. Prep for a busy weekend is done Tuesday through Thursday during business hours. The toughest tasks are dicing onion or tomato and making ranch.
Counter
Walk-in and pickup, built on regulars who know the crew.
Delivery & Catering
A core channel since the flagship opened. Wraps hold up for long delivery runs.
Late Night
Open until 2:00–2:30 AM in East Lansing, where most fast-casual brands are closed.
Replace the bread and the bottleneck disappears.